About Us
About the Journal
Afro-Asian Business Review (AABR) is a peer-reviewed academic journal dedicated to advancing scholarly research on business and management, with a primary focus on Afro-Asian and emerging market contexts. The journal provides an interdisciplinary platform for empirical, theoretical, and policy-relevant research that contributes to academic knowledge and managerial practice.
Our mission is to publish rigorous empirical, conceptual, and interdisciplinary studies that deepen the understanding of contemporary business and management practices, offering insights from emerging Asian and African markets.
Our Vision
“To advance business and management knowledge by integrating theoretical insights with real-world practices across Afro-Asian economies.”
Aims and Scope
The primary aims of the journal are to promote research addressing business and management challenges in African and Asian contexts, to encourage theoretically grounded and empirically rich contributions to the international business literature, and to advance knowledge of how institutional, cultural, economic, and technological factors influence organizational outcomes. AABR supports interdisciplinary perspectives and policy-relevant research with clear managerial or developmental implications, and it encourages a wide variety of methodological approaches, including quantitative empirical studies, qualitative research, mixed-methods designs, conceptual and theory-building papers, systematic reviews, and cross-national studies. The journal considers original research, review and synthesis articles, conceptual contributions, analytical case studies, and practitioner-oriented manuscripts, all of which must demonstrate theoretical relevance, methodological rigor, and a clear contribution to existing scholarship. All submissions undergo a rigorous peer-review process that adheres to established publication ethics and academic integrity standards, ensuring transparency, fairness, and scholarly excellence throughout the editorial and review process.
Tracks covered by AABR, but not limited to:
Strategic management and competitive advantage
International business and cross-border trade
Entrepreneurship and small business development
Corporate governance and business ethics
Organizational behavior and human resource management
Marketing strategy and consumer behavior
Innovation, technology adoption, and digital transformation
Supply chain management and operations
Family businesses and informal sector enterprises
Sustainability, ESG, and responsible business practices
Institutional environments and regulatory frameworks
Emerging market multinationals
Public–private partnerships and development-oriented business models
Publication Ethics
The journal adheres to internationally recognized principles of scholarly publishing including plagiarism screening, double-blind peer review, conflict of interest declaration, and COPE guidelines and expects all stakeholders—authors, reviewers, editors, and publishers—to uphold ethical conduct throughout the publication process.
Detailed information is available in the respective policy documents and guideline pages across the journal website. Please click on the relevant page links for complete information.
